Greg

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Posts by Greg

How to destroy your business with social media

Sitting in “How to destroy your business with social media” — it’s a discussion format.  We’re talking about marketing and how to do it and how *not* to do it.  Using the theoretical example of a florist on twitter — what are some good  and bad practices?

The keys to success:

  • building trust with your clients (or potential clients)
  • creating conversations

The keys to failure:

  • constantly bugging someone to come see how awesome you are
  • constantly sending out specials — though this can go either way (see below)
  • constantly trying to sell someone on something (but again, see below)

There are exceptions, of course – some companies will send out tweets once a day that list their daily lunch specials, like Mama Mia’s Pizzeria or give a lot of information like pictures of the goodies they’re baking over at Muddy’s Bake Shop as well as the occasional coupon.  I follow both of those because I like the restaurants and want to see what’s new. Daily specials don’t hurt, either

The general consensus seems to be that it all comes down to community and trust.  Trust is there until broken or abused.  If you come off like a used car salesman, you’re probably not going to have a lot of followers for long.

With the knowledge that there’s a community and conversation going on, as a business, what do we try to do with that?  Do we try to start it, control it, fit into it, etc?  You can start conversation and join in conversation, but I think if you try to control it, people will see that and know that you’re not authentic.

As long as you’re knowing your audience and making it relevant to them without trying to “hard sell” to them, you’re on the right track.

Thanks to Thom Rigsby for leading a great discussion.

Spending the day at Bar Camp

No, it’s not a place where we all go to learn how to drink — it’s a technology conference.  Well, an un-conference, really.

You can find out more about it here http://barcampmemphis.com/

I’ll be presenting on Google Wave at 9:00 with Thom Rigsby — we’ll be talking about what it is and what we’ve been using it for.  I’ll also be live blogging throughout the day from the event.

Getting started in Microstock

Fryrender Paper Coffee Cup

What is Microstock? In a nutshell, you sell your pictures (or 3D images or vector images, etc) on one or more websites, and for most of them, you get from $0.25 on up to a few dollars each. While that doesn’t sound like a lot, it adds up pretty quick. And if someone wants to use your photograph in a magazine or something like that, you get an extended license that usually goes for $25-$30, but they can also buy the rights to it outright which go for $350 on up. I don’t have the camera or the photography chops to do that side of it, but I’ve been doing graphics over the last 7 months and have made about $400 doing this on this side (i.e. in addition to my normal 8-5 gig) over the last 9 months. I know that you’re probably thinking “a quarter for an image? no thanks” — but this doesn’t cut into your normal photography business, it’s more of “in addition to” — it’s selling pictures of things (or people) that you wouldn’t normally be able (or have the time) to sell. And I’ve got one image that’s earned me almost $50, most of that on one site. Most of the places pay you via paypal and do it once you hit a certain payment threshold, like $75 or $100.

More >

Bought an iPod Touch!

I picked up my iPod Touch this weekend so I’ll no longer face the spurn of being a developer without a device! I got it at Target along with an extended warranty… and while I’ve *never* been a fan of those in the past, this covers normal wear and tear and accidental damage — as long as it’s not water damage — for 3 years for $29. Not a bad deal, and I’m pretty sure Apple charges more than that for their Extended Care and doesn’t cover as much. So I’m pleased.

And 5 hours later after uninstalling and reinstalling a variety of version of iTunes and Quicktime and editing install files via Orca, I finally got it to synch with iTunes on XP64. The keys were making sure that I had installed XP64 service pack 2, and accessing the iTunes page with Internet Explorer 64 bit version to get the proper download — no other browser will do, apparently. Read on for more details.

Then I had to install quicktime 7.5.5, extract the files from the installer, edit out the Vista requirements with Orca and install iTunes. But that proper “recipe” took about 5 hours of uninstalling, reinstalling, reading and digging. And apparently the fact that I got it to work at all on XP64 makes me one of the lucky ones.

Why didn’t I do it on the Mac? Well, I’ve been finishing up a couple of projects on the PC and the Mac hasn’t been on in about a week. Thankfully, I’m just about done and should be happily coding away on the Mac very, very soon.

Let the iPhone development begin.  :-)

I’m bona-fide.. I’ve got prospects.

I’m now a bonafide Apple Developer. Paid my $99, filled out their little info and I’m now able to put free apps in the app store or (more importantly at the moment), test them on the actual devices. Once I give them a bank account and tax info, I’ll be able to sell applications as well through the same place/account.

And no, I still don’t have a device yet, but that should be changing in the next week or so as well. An ipod touch is the plan.

One of my friends told me “You may be the first & only developer I’ve heard of shelling out $99 to be legit before even owning an iPhone or iPod Touch.” — my response? I’ve been accused of being many things. Conventional has never been one of them. Outside the box is where the fun is :-)

For those that don’t understand quite what I’m talking about, I’ve been working with the free SDK for about 2 months but now with the paid membership, I can actually put things in the app store and sell them.

-Greg

(What do you mean who’s Vernon? Haven’t you seen O Brother Where Art Thou?)